Milk Powder in China Essay

Firstly, the guests of Milk disintegrate market in China can be devided in to three parts.Which are high income, working-class,and utter income. In China now, most of young parents pay most of their attention to childrens health.They often none foreign goods like food and clothes for children. but not everyone has ablity As mentioned above, our take out powder go away be easily accepted by the young parents who are highly educated, and have high income cod to its high quanlity and the suitble for asian babies in demographics. In psychographics, as we know, resently, most of Chinese draw powder has been chequered out Melamine that can lead to kidney stones. Young parents have lost confidence in the manufacturing of milk powder.More and more people try to purchase foreign milk powder for baby no matter how expensive it is. But most of them secure it from internet by someone who can taint the powder derectly in the country of origin, it will pay lots attention and more money . This is a varan that we can use this mind to develop our Chinese market. In the past , most Chinese parents buy milk powder which was advertised well, they thought the products that film star recommended would be high quantity.Facts had proved that it would not work. People have lost their confidence on advertisment. It is a problem for us how to promote our milk powder. If we over- used advertisement, it may cause resentment from parents. Some other people will buy milk powder which is recommended by friends or experts from China and other countries. According to the above analysis.We can use turn global marketing srtategy. As have related we must use single marketing smorgasbord to suit the customer Our milk powder is expensive, not everyone has ability r to bear the expense. So our customer groups is who have high income and highly educated and think babys health is the most consequential thing they have concerned. This part will have little family of hostility, at least th ey will first of all consider the needs of their baby.